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Taming data: How marketers turn data into real ROI

10:00am PDT Wednesday, October 18th, 2017

Increasingly, companies have turned to customer data platforms (CDPs) to help them run more relevant marketing campaigns using the large volume of customer data at their fingertips. Customer-focused software company Atlassian will discuss how they made that decision and the types of complex marketing campaigns that they can now run as a result. Research analyst David Raab will also be on hand to discuss how other companies can use CDPs to harness customer data to increase sales and loyalty. In this webinar, you will learn: * Key considerations when deciding to build versus buy a customer data platform * How companies are taking advantage of CDPs for more relevant communications * How data science can improve marketing efficacy * The trends and market factors driving the need for customer data platforms Speaker Panel: * Jeff Sinclair, Product Manager, Engagement Platform, Atlassian * David Raab, Analyst and Founder at The Customer Data Platform Institute * Jeff Hardison, VP of Marketing at Lytics * Stewart Rogers, Analyst-at-Large, VentureBeat Sponsored by: Lytics

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Tackling the f-word: The smarter approach to ad fraud

10:00am PST Wednesday, November 15th, 2017

Ad fraud isn’t becoming more prevalent -- the fraudsters are just getting slicker. From bot nets to device ID spoofing, the tricks are getting more sophisticated, and raking in more and more cash for the swindlers. Staying ahead of the fraudster’s learning curve is the key — and collaboration is the crucial element. While vendors and advertisers are directly impacted by fraud, tracking partners provide the technology to help fight fraud – all three players have to work together to circle the wagons. Making a game plan can be complex, when there are no clear benchmarks for defining or measuring fraud, as each player defines it differently and different benchmarks are needed for each app type, geo, traffic source, and so on. Join this VB Live event to learn how to tackle that complexity, how to define benchmarks, detect and manage fraud, and work with your partners to circle the wagons against the fraudsters. Register for free! You’ll learn: * Who the stakeholders are, plus why and how is each is affected * The MMPs’ role in this ecosystem * What fraud is and what benchmarks should be used for defining it * How to collaborate to detect and manage fraud on an ongoing basis * What tools are out there to fight fraud Speakers: * Stewart Rogers, Analyst-at-Large, VentureBeat * Rachael Brownell, Moderator, VentureBeat Sponsored by: Taptica

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Stop losing game revenue and players to cyber attacks

10:00am PST Wednesday, December 6th, 2017

Cyberattacks cost companies over $1 million per day and the video game industry is being targeted more than ever. The global audience is huge and growing across demographics. The number of platforms, from personal computers, consoles and hand-helds to smartphones and tablets, makes a smorgasbord of vulnerable users. And then the bad guys get to work. Accounts are hacked to rip off virtual items your users have invested time and money on, and real-world identification and financial information is harvested for sale. All told, DoS attacks piss off users and drop game income, and more. Game publishers and developers are the ones who end up shouldering the blame, taking massive financial and reputational hits. But there are increasingly sophisticated ways to lock out the hackers, keep your users safe, and your intellectual property secure. Join this VB Live event to learn from digital security experts about the four key perimeters of defense, how to proactively secure your environment, and protect against the increasing number of hacks, DDoS attacks, and more. Register here for free. You’ll learn about: * How to prevent data breaches, SQL injections, cross-site scripting, remote file inclusion, and other cyberattacks. * Integrating cloud and on-premises solutions * How to handle larger, Internet-scale attacks * Preventing the reputation hit that hacked accounts or downed sites bring Speakers: * Stewart Rogers, Analyst-at-Large, VentureBeat * Rachael Brownell, Moderator, VentureBeat More speakers coming soon Sponsored by Akamai

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