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Mobile advertising: Stop fraud and step up clicks

10:00am PDT Thursday, August 24th, 2017

It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud. Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud. In this webinar you'll: * Learn what works and what doesn't in 2017's mobile advertising arena * Mitigate the mobile advertising fraud risk in your own applications * Create the most engaging mobile advertisements for savvy app patrons * Use video and 360 advertising to stay abreast of the latest trends in mobile advertising Speakers: * James Peng, Head of Mobile and Social Acquisition, Match Group * Stewart Rogers, Director of Technology, VentureBeat * Rachael Brownell, Moderator, VentureBeat Sponsored by Adjust

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Intelligent assistants vs. chatbots: Which is best for your biz?

10:00am PDT Wednesday, August 30th, 2017

AI is changing everything — and you know you have to get on the bandwagon. But you may not be as clear about the differences between chatbots and intelligent assistants. What do customers actually expect from one or the other? And are they a passing customer engagement fad, or does this trend have legs? Our latest interactive VB Live event brings together a panel of developers who have long-term, hands-on experience in chatbot and intelligent assistant tools. They’ll discuss everything from the platforms they use, the metrics they keep tabs on, the data they collect, and all the other wisdom they’ve gathered on the ground, deep in chatbot and AI territory. Register now to find out which solution fits your own digital customer engagement plan, how to plan a strategy, and how to get in on the game now. In this webinar, you'll: Understand the messaging platforms of the future Learn which platforms people are using — and why Measure the success of your chatbot through best-practice KPIs Create personalized interaction between your organization and your customers Speakers: * Amir Shevat, Director of Developer Relations, Slack * Darrius Jones, AVP, USAA Lab * Stewart Rogers, Director of Marketing Technology, VentureBeat * Rachael Brownell, Moderator, VentureBeat

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Monetizing VR: Turning the magic into money

10:00am PDT Wednesday, September 6th, 2017

VR has sprouted a lot of startups, but not a whole lot of revenue yet. Yet the theory is that where there’s investment, there’s got to be fire. In this new wave of VR technology, refined console headsets are being set loose in the world, and mobile VR and mobile 360 are growing more popular with consumers. So it’s time to start thinking about a monetization strategy. In mobile, for instance, freemium with a combination of ads and in-app purchases is the powerhouse that generates over 95 percent of revenues. For consoles, downloadable and extended content plus microtransactions are the big money makers. But virtual reality is an entirely new way of interacting with content. Will consumers be willing to stand through advertisements? Will they trust a virtual reality payment method, or is the technology too new to engender consumer confidence? In this VB LIve event, you’ll learn about: The future of VR payments, commerce, and innovation How payments technology is revolutionizing VR/AR experiences The challenges that emerge from the consumer and merchant side The global perspective of VR/AR and where it is headed Speakers: * Stewart Rogers, Director of Marketing Technology, VB * Cleveland Brown, CEO, Payscout * Charlie Fink, VR columnist, Forbes * Rachael Brownell, Moderator, VentureBeat

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Connected devices and the rise of invisible payments

9:00am PDT Wednesday, September 20th, 2017

By 2020, five billion people will be online, with 25 billion devices and machines using the Internet. Many devices and machines will share data and services, and the way we engage with machines and devices will fundamentally change. In a world of connected devices, consumer expectations of executing transactions on a phone, tablet, VR device – or even a refrigerator – will be higher than ever. As time goes on, devices will become smarter and make more and more decisions for us. We’ll be able to create rules as users to tell our devices what we’re comfortable with them paying for automatically. The use cases for rule-based payment are endless! As such, the onus of creating frictionless download and shopping experiences while overcoming barriers between devices lies with each business. When it comes to recurring and subscription payments, the technology underpinning these user experiences across devices is critical. Seamless, simple, and secure are the watchwords of an IoT world. Don’t wait until 2020 to address consumer pain points and overcome technological barriers to IoT adoption. Tune in to the latest VB Live event and hone in on the fastest, best ways to prepare for the IoT world. After all, it’s already here. Attend this webinar and find out: •How companies are already dealing with device connectivity •How the challenges posed by IoT are being solved for today •Global consumer attitudes around payments made by devices •How payments will become ‘invisible’ or ‘translucent’ for users •Payment technology that will enable devices to make decisions SPEAKERS: * Kevin Gordon, Lead Innovation Architect, Worldpay * Stewart Rogers, Director of Marketing Technology, VentureBeat * Rachael Brownell, Moderator, VentureBeat Sponsored by: Worldpay

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Hyper-personalization: Marketing to a Segment of One

10:00am PDT Thursday, September 21st, 2017

Consumers aren’t actually impressed by just a Hi, . And as deluged by content as they are, they know they have the luxury of simply ignoring you. To catch their interest, you need to demonstrate that you know what they want, and you can deliver it. In other words, hyperpersonalization. Innovations in marketing tech, like AI, machine learning, and shopping bots, enable you to microsegment all the way down to a customer’s purchase and interest patterns to develop messaging that triggers powerful interest, creates deep engagement, and drives sales. Learn more about the tech you need, the strategies that win, and how how to deliver the “you know me” satisfaction that keeps customers coming back for more when you join this VB Live event! Don’t miss out! You’ll learn: * Why broad segmentation is no longer enough * How shopping bots, AI + more enable one-to-one marketing * How psychographics, lifecycle data, and multi-channel behavior can build customer profiles * How engagement, experience and retention improves one-to-one marketing * The importance of not being creepy * Trends and future of hyper-personalization Speakers: * Samantha Goldman, Head of Enterprise Marketing, Lyft * Stewart Rogers, Direct of Marketing Technology, VentureBeat * Rachael Brownell, Moderator, VentureBeat

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AI facts vs fiction: AI business decisions that really work

10:00am PDT Tuesday, October 10th, 2017

Artificial intelligence was Gartner’s top 2017 strategic technology trend, and the year isn’t over yet. But for too many companies, AI myths are persistent, use cases and strategies are still on the “shiny new thing” level, and expectations continue to hover in the spirit of Skynet/HAL, making it hard to determine whether it’s really right for your company. As AI technologies multiply, how do you sort fact from fiction? Should you stop daydreaming about replacing your entire staff with chatbots — or can you start augmenting agent abilities? Most importantly, while AI undoubtedly has shown real-live ROI in case study after case study, where is the particular value in chasing the AI buzz for your own company? Register now for our our latest VB Live event and find out. We’ll be tackling the AI legends and the AI realities, breaking down the potential AI has for your bottom line, and giving you a glimpse of the future of AI for business. In this webinar, you’ll explore: Myths and realities of AI replacing vs. augmenting staff functions How to bake AI into your business strategy On- and offline use cases for AI The future of AI for business Speakers: Stewart Rogers, Director of Marketing Technology, VentureBeat Rachael Brownell, Moderator, VentureBeat

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VR Strategy 101: What your new VR startup lacks

10:00am PST Thursday, November 9th, 2017

If you’re in the VR startup trenches, you know it feels a little bit like the wild, wild west. Tech is constantly evolving, “best practices” are closer to “best guesses,” and funding is at the end of the rainbow. Want advice from the companies a little farther down the road? Join our latest VB Live event, where we’ll be featuring a panel of VR entrepreneurs with hands-on experience, who know a thing or two about jumping startup hurdles and launching their big ideas and are ready to share. You’ll hear 3 case studies from 3 of the coolest VR startups, and then join an interactive 30-minute panel discussion led by VB’s Stewart Rogers, where our panelists will reveal the lessons they've learned and break down what it takes to succeed. Don’t miss out! In this webinar, you'll: Avoid common VR strategy showstoppers Stay out of cockroach mode when the going gets tough Structure your testing and iteration platform Learn why performance wins over fidelity Prepare for VR at scale Speakers: Stewart Rogers, Director of Technology, VB Rachael Brownell, Moderator, VB

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